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Some people say good things come to those who wait. Truth is good things come to those who work. Who work later, and work harder. If you are waiting for good things to come to you, huh, you’ll be waiting for a pretty long time. /// «Imported from Detroit» Campaign
Some people say good things come to those who wait. Truth is good things come to those who work. Who work later, and work harder. If you are waiting for good things to come to you, huh, you’ll be waiting for a pretty long time. /// «Imported from Detroit» Campaign
Some people say good things come to those who wait. Truth is good things come to those who work. Who work later, and work harder. If you are waiting for good things to come to you, huh, you’ll be waiting for a pretty long time. /// «Imported from Detroit» Campaign
Some people say good things come to those who wait. Truth is good things come to those who work. Who work later, and work harder. If you are waiting for good things to come to you, huh, you’ll be waiting for a pretty long time. /// «Imported from Detroit» Campaign
Some people say good things come to those who wait. Truth is good things come to those who work. Who work later, and work harder. If you are waiting for good things to come to you, huh, you’ll be waiting for a pretty long time. /// «Imported from Detroit» Campaign
Some people say good things come to those who wait. Truth is good things come to those who work. Who work later, and work harder. If you are waiting for good things to come to you, huh, you’ll be waiting for a pretty long time. /// «Imported from Detroit» Campaign

SORRENTO LOPEZ

Branding. Concept. Key visual. Content.

@sorrentolopez came to us with a piece of paper and an idea. Written with a pen and quite worn, he treasured an old recipe inherited from his grandfather. In there it was described with great detail how to achieve the best Neapolitan pizza. The challenge? Update that millimeter preparation to bring it up to date for one of the most complicated palates in the world. The Cordoban.

This is how we fully developed a brand that seeks to pay homage to the authentic Neapolitan pizza, respecting the codes, the shapes, and above all, the story behind the name.

We share some photos of the project, which you can try for yourselves if you stop by the Poeta Lugones, in front of the Emilio Caraffa Museum.

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